BreakFree Education
After an invigorating brand summit with staff and friends of the Center for Educational Excellence in Alternative Settings a new brand was born: BreakFree Education. The logo and identity reinforces their vision that all children, especially those in the juvenile justice system, deserve access to quality education.
Given they are a lean, but creative and inventive team I designed a system that is easy to use within Google Slides and Canva. By providing them a library of icons, shapes, and patterns they can easily maintain brand consistency.
The color palette is a set of complementary colors that enliven materials and create a feeling of warmth and energy. To ensure consistency is continued in typography I chose two widely available Google fonts: Roboto and Raleway. I also provided a robust brand guide to aid the rollout of the brand across all materials.