American Beverage Association
To reach teens with the message “Balance What You Eat, Drink & Do” ABA’s Mixify campaign went on the road! To make sure teens stayed engaged — and learned something — I created social media activations, larger-than-life games, and event signage reinforcing the energetic brand.
To reinforce the idea of “Balance What You Eat, Drink & Do” I designed a point-of-sale snipe that appears on beverage coolers around the country, along with an implementation guide for vendors. I also art directed multiple in-store photoshoots which enabled brand equality between ABA’s main stakeholders in campaign imagery.
